5 Career Path You Can Easily Gain Valuable Experience From Home
For a lot of fresh graduates seeking employment, gaining valuable employable experience which in turn gives you a considerable bigger advantage over your fellow job seekers is key to getting that dream job.
Below are 5 professions you can gain on-the-job experience from home and boldly include in your CV.
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1: Social Media Assistant
Social Media Assistants are always needed to manage a company’s social media accounts.
This requires proficiency in social media management tools like Buffer, Hootsuite, BuzzSumo, Sprout Social, Buzzbundle, SocialOomph etc.
Job Description: You would work with a Social Media Manager or a Digital Marketing Manager Team Lead to create engaging content for a company’s social media presence, including keeping social media channels updated and brand-focused and seeking out new social media avenues and ways of connecting with the audience, simply put it, don’t bore followers out.
You would be expected to create written, graphic, and video content. You must be a good team player, it takes a great team to come up with great social media campaigns. A good example is the Coke zero + Shazam Campaign.
Creativity doesn’t always have to be funny, it just has to be fun for your audience.
Tools to master:
Canva: Used to create graphic contents
Hootsuite, Buffer, Buzzbundle, Enterprise-level social media management tool. They can help schedule and analyze your campaigns
Sprout Social: Complete social media management tool for social media agencies
Everypost: Let you create visual content, schedule customized posts, and share content to Facebook, Twitter, google+, LinkedIn, Pinterest, and Tumblr.
This is useful for posting from your Android or iPhone devices, Google URL Builder: Url Shortner and click reporting tool. For URL Builder, you would have to combine it with your google analytics
account to get click reports.
SocialBro: is a twitter marketing tool. it helps you with all of your Twitter needs from scheduling content to reports, to creating ads on Twitter.
Tweepi: Help you find targeted users on Twitter and then stay connected with them.
However, most of the tools have free individual plans, I will advise you stick with them first.
Tips for gaining Experience:
Pick an interest and create your social media account. I would suggest Facebook, Twitter, and Instagram. After which you can include Pinterest and LinkedIn.
Create a social media Calendar ( click here to download a template), It will help you organize your content and posts.
Ensure you engage your audience with actual comments not just typing ok, thanks, yes etc. Actual engagement, say, for example, one of your followers posted a picture of herself. Make a nice comment on the dress, ambiance, hair, and picture quality, like anything that would engage the follower, and make her reply to you. Social media management is about relationship building.
Use hashtags constructively: Use necessary and relevant hashtags not posting a picture of a car in the #ILOVEDRESS
In summary, this would build your social media portfolio enabling you to include these verifiable experiences in your CV. Not to talk about the possibility of making money from it.
2: SEO Specialist
In the words of freegigs.ca, a Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
Tools to Master
There are hundreds of SEO tools online to work with. These tools fall under one or more categories listed below:
1. Website setup and audit
2. Keyword Research
3. On-page Content optimization
4. Link Building
5. Duplicate Content Audit
6. Accessibility & Indexation
7. Site Architecture and Internal Linking
8. Site speed
Tips to Gain Experience
This is the holy grail of digital marketing because no matter the amount of social medial campaigns, PPC campaigns, or offline marketing campaigns you carry out, every company wants to be on the first page of search engines.
Not to bore you out as this will take a considerable amount of explanation for newbies to understand, there are tons of material on the internet to help you out.
For you to gain valuable verifiable experience, you must invest in creating a website by yourself!!!
That’s the only way to gain the kind of skills needed to be an SEO specialist.
This wouldn’t cost you much, at least it cost me N7,700 to create my own functional website.
But I understand that a lot of pips didn’t study computer science nor are tech-savvy. For you lot, I will advise you stick with #1, #3, and #5.
However, if you determine to be an SEO specialist from home, www.johnmadakin.com for free tips and advice.
3: Digital/Marketing Campaign Associate
A digital campaign associate is responsible for developing creative, dynamic digital e-marketing communications, PPC marketing, and Social media marketing.
Tools to Master
Below is a list of tools you need to master for this position
1. Google Adwords
2. Google Analytics
3. Google DoubleClick for Publishers ( If you are planning on working for a digital marketing agency, this is a must-know)
4. Facebook Ad Manager
5. Twitter Ad Manager
Tips to Gaining Experience
Study first, implement next is my mantra for this profession. This involves you investing actual money so you have to study and research first before you attempt to implement it.
Google Academy offers relevant training and certification to make you stand out.
Google also organizes an online marketing challenge which is an opportunity for students to experience and create online marketing campaigns using Google Adwords.
With a $250 Adwords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three-week period.
Below is a list of certifications you should consider if you want a prospective employer to take you seriously.
Google online digital marketing Certification
Google Adwords Search Certification
The Google Adwords Display Certification
Google Adwords Mobile Certification
The Google Adwords Shopping Certification
Google Analytics Certification
You should have at least 2 Adwords certifications, Google online digital marketing certification, and Google analytics certification. The last requires your total commitment to scale through.
Below are steps to gaining relevant PPC marketing experience
Step 1: Come up with a product to sell or services you want to offer online.
Step 2: Build your eCommerce site. If you can, you can use your affiliate web pages from Konga, Jumia, SMEmarkethub, Jiji, etc
Step 3: Create an AdWords account using your Gmail account
Step 4: Link your AdWords account to your website with it.
Step 5: click here for the steps to start advertising on ADWORDS or Facebook.
4: E-commerce Analyst
An e-commerce analyst looks specifically at transactions that occur on the e-commerce website and researches ways to improve existing sales goals. A successful e-commerce analyst leverages data about the users he services to improve the conversion rate of the companies he works for.
You will need to know how to use analytics software and Excel, and you need communication skills to articulate the results of your data.
Tools to master
Google Data Studio
The Google Analytics
Google Webmaster Tools
Tips for Gaining Experience
Study for the Google Analytics Individual Qualification (GAIQ) Exam
This certification is rigorous and you get to study with videos, and demos,.. you even have your own Google merchandise store demo account which you can use to get real-life insight into using google analytics.
5: Content Writer
Very good content writers have highly sought after.
A content writer is a creative professional who understands how the major search engines work and what people are searching for when they visit particular websites.
Their job is to ensure that their clients’ content is relevant enough to create interest for consumers, plus answer any of their questions and possibly convert them into a customer.
Tools to Master
Tips for Gaining Experience
This might not be as easy as you think but if you must have verifiable experience as a content writer, I will employ you to pick a niche. We are all tired of everybody writing about Wizkid, Davido, or PMB. But if you must, be good at it.
You would also need to learn to optimize your written content using Yoast, carry keywords research- you don’t want to be writing for yourself. Trust me, it’s the worst thing that can happen to you as a writer.
On a final note, there are a lot of blogs out there, you can approach a couple of them and start guest writing for them for FREE (yea you read that right). That way you get to build your online portfolio.